AGRANA's fruit segment is organizationally divided into two divisions: the fruit preparations business in form of AGRANA Fruit and the fruit juice concentrates business in form of AUSTRIA JUICE.
AGRANA Fruit is the global market leader in fruit preparations and inspires customers with innovative solutions for the dairy, ice cream, bakery and food service industries. It offers customized fruit, brown flavor and savory preparations as well as fruit specialities and preparations with inclusions.
AUSTRIA JUICE develops and produces in close cooperation with its customers a broad range of products for the beverage industry. The portfolio includes fruit juice concentrates, beverage compounds, fruit wines, not-from-concentrate juices (NFC), fruit flavours and fruit sweeteners. The AUSTRIA JUICE Group is a joint venture between AGRANA Beteiligungs-AG and Raiffeisen Ware Austria.